According to data from the Nutrition Business Journal, herbal and botanical sales grew 7.7% in 2015, despite the New York attorney general investigation publicizing contamination and health concerns in this market. Dietary supplement sales in general grew 6.2%. Furthermore, when asked which category consumers trust most, an NBJ survey found that consumers trust essential oils and supplements more than they trust over-the-counter drugs. Organic goods/Non-GMO products were trusted the most, followed by conventional foods and pharmaceutical drugs. OTC drugs were the least trusted category at less than 5%. This new data suggests that consumers are not being affected by the negative publicity generated from the NY AG investigation.
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