The recently published HerbalGram Market Report for 2016, American Botanical Council’s annual market report for herbal supplement sales, shows that total U.S. retail sales reached $7.452 billion in 2016. This is a 7.6% increase from 2015. This does not include non-herbal supplement sales.
The top selling herbs in the mainstream market, including supermarkets and drugstores, were horehound, cranberry, echinacea, green tea, and black cohosh. In the natural market, including supplement and specialty retail stores, turmeric, wheatgrass/barley, flaxseed/flaxseed oil, aloe, and elderberry were the top sellers.
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