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September 2019

Dietary Supplement Sales Soar: Find Out Which Market Segments Lead the Surge

A new report says the dietary supplement global market reached $132.8 billion in 2016 and is on track to hit $220.3 billion by 2022. In the US alone, sales reached $42.6 billion in 2018.

Why does this market continue to surge ahead? Several factors are in play. Global awareness about weight loss, healthy living, protein intake, and fitness is on the rise. And new marketing campaigns in the emerging markets of China and India are spreading. This awareness, coupled with increasing disposable income in the Asia-Pacific region, which accounted for 31% of the market in 2016, is pushing sales forward. The recent ability to buy dietary supplements online in this region is also expected to contribute to market growth.

And which market segments are leading the way? Some of the major players in the dietary supplement world include Bayer AGHerbalife LtdNu Skin EnterprisesThe Himalaya Drug CompanyPharmavite LLC, and many others. While vitamins was the biggest segment of dietary supplement sales in 2016, botanical extracts are expected to grow significantly in the coming years. Furthermore, the energy drink market is expected to accelerate along with sports nutrition as a whole. Keep your eyes on ingredients like casein proteinpea proteinrice proteinwhey protein and lupin, as they are increasingly common in these products. And check out our manufacturers database to learn more about the products offered by major players in the industry.

The information in this brief report is intended for informational purposes only, and is meant to help users better understand health concerns. This information should not be interpreted as specific medical advice. Users should consult with a qualified healthcare provider for specific questions regarding therapies, diagnosis and/or health conditions, prior to making therapeutic decisions. Copyright © 2019 Natural Medicines Inc. Commercial distribution or reproduction prohibited. Natural Medicines is the leading provider of high-quality, evidence-based, clinically-relevant information on natural medicine, dietary supplements, herbs, vitamins, minerals, functional foods, diets, complementary practices, CAM modalities, exercises and medical conditions. Monograph sections include interactions with herbs, drugs, foods and labs, contraindications, depletions, dosing, toxicology, adverse effects, pregnancy and lactation data, synonyms, safety and effectiveness.