September 2016

Herbal Supplement Sales on the Rise

Herbal supplement sales in the U.S. increased by 7.5% between 2014 and 2015, from $6.441 billion to $6.922 billion, according to a new report from HerbalGram. This is the 12th consecutive year of growth in this market.

Horehound, which is a primary ingredient in many throat lozenges, held its spot as the top-selling herbal supplement in the mass market channel, which includes supermarkets, drugs stores and mass market retailers, with $114,876,098.60 in total sales. Other herbs making the top five included cranberry, echinacea, Garcinia cambogia, and green tea. While ranked 39th, boswellia saw the biggest jump with $5,966,582.75 in total sales and a 673.63% spike from the previous year.

In the Natural & Health Food channel, which includes supplement and specialty retail stores, turmeric was the top-selling herb for the third year in a row, with $37,334,821.31 in total sales and a 32.18% increase from 2014. In addition to turmeric, ashwagandha sales jumped by 40.91% from the previous year to a total of $5,722,568.89.


  1. Smith T, Kawab K, Ecklb V, et al. Sales of Herbal Dietary Supplements in US Increased 7.5% in 2015 Consumers spent $6.92 billion on herbal supplements in 2015, marking the 12th consecutive year of growth. HerbalGram. 2016; 111: 67-73.

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